Seoul Searching

Seoul Searching is a fabricated 2-day K-pop music festival that embodies the bright, whimsical, and dream-like feelings that K-idols bring to their fans worldwide. Attendees would receive this ticket package in the mail after buying their pass for the festival from the accompanying website. The abundance of inclusions takes inspiration from the heavy emphasis on the album-unboxing culture within the K-pop community, where albums contain a variety of items. 

To manage the festival’s vibrant six-color palette, the colors are grouped into three sub-palettes. This allows each color to shine individually while maintaining a cohesive visual identity across all items.

Drawing on the celestial feel of “soul-searching,” the festival incorporates star motifs to emphasize its dreamy, cosmic aesthetic.