Soon Hari

Soon Hari is a brand that produces flavored soju, which is a Korean distilled spirit that's known for its smooth, clean taste and lower alcohol content compared to other spirits. Soju is infamous for being in a green glass bottle, and rather than simply having green cans, I chose to place more emphasis on the fruity, smooth flavor of the drink.

Each can is a different existing flavor of Soon Hari. To allude to the smooth quality, a flowing texture stretches across the can behind the sea of fruits. Each flavor has complimentary colors that are closely associated with the fruits.

To incorporate the iconic green of soju bottles in a more subtle way, Soon Hari’s brand name stays in that shade of green to pop out against the colorful cans. The box, on the other hand, relies heavily on the green color in order to maintain brand association with the drink. Since this drink is not typically served in a can, the bold green will help consumers recognize this new packaging is their beloved soju.