Soon Hari

Soon Hari is a brand that produces flavored soju, which is a Korean distilled spirit that's known for its smooth, clean taste and lower alcohol content compared to other spirits. Soju is infamous for being in a green glass bottle, and rather than simply having green cans, I chose to place more emphasis on the fruity, smooth flavor of the drink.

Each can features a unique, existing flavor of Soon Hari. To evoke its smooth quality, a flowing texture stretches across the can, set behind a vibrant array of fruits. Each flavor is represented with complementary colors that reflect the natural tones of the corresponding fruits.

To subtly incorporate the iconic green of traditional soju bottles, Soon Hari’s brand name is kept in that signature shade, allowing it to stand out against the colorful cans. In contrast, the packaging box uses green more prominently to reinforce brand recognition. Since soju is not typically served in cans, the bold use of green helps consumers immediately identify this new format as their familiar, beloved drink.